The #1 most important trait of entrepreneurs

This week, I want to talk about the #1 trait of a successful entrepreneur:

If you ask most people, they’d say the top trait is

• Focus

• Discipline

• Leadership

• Hustle & grit

• Willingness to fail

The problem? There are entrepreneurs with all of these traits but lack the most important one.

Everything hinges on your integrity

Integrity is the best way to build trust & confidence in yourself, your network, your clients, and the world around you.

To live with integrity, you need to avoid a few of the most common mistakes:

• Being dishonest, untrustworthy, and disrespectful

• Not owning up to your shortcomings

• Not doing what you said you’d do

While it seems obvious…

Most people don’t have integrity

Integrity is rarer than you think.

• How many times has someone told you they’ll call you back but don’t?

• How many times has someone told you they want to lose weight, but you never see them eat well?

• Or how many times have you told yourself you’d wake up early, but you hit the snooze button at 5 am?

People with integrity see through empty promises

When you think of Matt Aitchison, David Osborn, or Matt King, you know they live with integrity.

• They have a Vivid Vision

• They share their goals with people who hold them accountable

• They work backward to hit those goals

And the results speak for themselves.

5 Tips to practice integrity

1. Be dependable. Follow through on your commitments.

2. Be open, honest, and respectful with others.

3. Own up to your mistakes & shortcomings

4. Hold yourself & others accountable

5. Live within your values

This may not seem groundbreaking. But there’s a huge difference between the David Osborns of the world and your friend who never follows through.

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